Smiling woman with red hair, wearing a Patagonia vest, in front of a bed of river rocks.

Hello.

Where Strategy Meets Craft

My design approach is rooted in the belief that great design is both strategic and expressive. True design creativity needs intelligent constraints to build from. With a foundation in systems thinking and a sharp eye for aesthetics, I create cohesive brand identities and marketing that perform with purpose and feel naturally refined.

Before launching this studio, I spent years leading design in the outdoor industry—shaping campaigns, product launches, and visual identities from the inside out. Outside of work, I’m most at home in motion: snowboarding, trail running, mountain biking, or just walking in the woods with the dog. That rhythm and respect for the outdoors shape how I work and process ideas—grounded, thoughtful, and always moving with intention.

Signature-style text that says 'Andrea' in light yellow.

Ready to work together?

Whether you’re building a brand, refreshing your visual identity, or shaping a meaningful space—I’d love to hear what you’re working on.

Fill out the form to set up for a 30-minute discovery call to discuss your next project.